Products — Analytics
What's landing, what's working, and which mailbox is tired
See the numbers that tell you whether to change the copy or change the list — and see which mailbox needs a rest before it becomes a problem.
The problem
Vanity metrics hide the reason a campaign failed
Open rate looks fine. Replies are flat. Somewhere in between, one mailbox is bouncing twice what the others are and one subject line is doing all the work. A single blended number can't show you either.
How it works
- 01
Read the top line
Sent, opened, clicked, replied, positive replies and bounces — with positive replies counted separately, because that's the number that pays.
- 02
Compare the campaigns
Put campaigns side by side to see which copy earns replies and which list was wrong.
- 03
Check the mailboxes
Per-mailbox volume, remaining quota, bounce counts and authentication status, so a tired address gets rested before it costs you.
What you get
- Sent volume, unique open rate, click rate, reply rate, positive reply rate and bounce rate.
- Positive replies separated from total replies, so a polite no doesn't read as progress.
- Volume against engagement over 7, 14, 30 and 90 days.
- Campaign-by-campaign comparison, ranked on the metrics that matter.
- Per-mailbox volume, remaining daily quota and bounce counts.
- Authentication status per mailbox, flagging the ones that need attention.
- Trends that show whether a change helped or you just got lucky.
- Numbers scoped to the campaign, the mailbox, or the whole workspace.
- Ranges
- 7 / 14 / 30 / 90 days
- Reply quality
- Positive split out
- Per mailbox
- Volume + quota
- Comparison
- Campaign by campaign
Analytics is in every plan, including Free.
Start with 100 credits, a connected mailbox and 500 sends a month. Chatting with the Copilot costs nothing.